Studio shoots,
without the studio.
One product photo in. Twenty-four editorial frames out. Your model, your light, your house — indistinguishable from a Milano studio shoot. Generated in the time it takes to brew an espresso.
Three minutes from idea to campaign.
A creative director. A model agency. A photographer. A retoucher. A studio booking. Collapsed into a single quiet interface — and a single line on your card statement.
Drop one product photo.
Flat-lay. Ghost mannequin. iPhone snap from a storeroom shelf. Drape extracts fit, drape, fabric weight, and color tone from a single source — no second angle needed.
Pick a model. Pick a mood.
Two hundred forty cleared models, every region. Or upload three photos of yours — Drape builds a private identity in eight minutes. Choose one of twelve moods, or pull from your locked brand kit.
Receive a campaign, not a frame.
Twenty-four editorial-grade images. Multiple angles, background variants, 4K export, RAW workflow ready. Pushes directly to Shopify, Klaviyo, or Lightroom — or just download the tarball.
One Drape campaign costs less
than the studio espresso bill.
- ·Studio rental, two days — €1,800
- ·Photographer + first assistant — €3,200
- ·Two agency models, half-day rate — €4,600
- ·Makeup artist + stylist — €1,400
- ·Post-production retouch, 24 frames — €1,400
- + Three weeks of calendar coordination
- + One cancelled flight, on average
- ·600 editorial frames every month
- ·240 cleared models · unlimited brand kits
- ·4K export, RAW pipeline, Lightroom plugin
- ·One-click Shopify, Klaviyo, Webflow push
- ·Commercial license · every pixel yours, in perpetuity
- Avg. wait between idea and frame · 3m 41s
- Cancellable from a single dropdown
A campaign you can hold up
against Vogue Italia.
Every frame on this wall was generated by Drape. No photographer was hired. No model release was negotiated. No flight was booked. The covers floating to the right? Generated by Drape too.
They stopped booking studios.
They started shipping faster.
"We launched the spring collection without booking a single studio day. Sales were up 38% over Q4. The interns thought the campaign was shot in Cannes."
"Our previous lookbook cost us €18,000 and three months. Drape gave us forty frames in an evening. Our retoucher is now our prompt director."
"We onboarded twelve client brands onto Drape as our agency. We removed the production manager from the rate card. Margins are up 22%."
"We shipped four times more drops in our second quarter than in our entire first year. Drape is the difference between a brand and a viable brand."
We grew up behind the fashion week curtain.
For ten years we worked the production side of fashion campaigns. We saw small brands cancel collections because the studio booking fell through. We saw founders take out personal loans to pay for one editorial shoot.
And we saw the result: a 3-tier fashion economy where the only brands that could afford to look good were the ones that already were.
So we built the tool we wished existed at our studio in London in 2018. A quiet machine. A creative director that costs the same whether you are a 12-person team or a one-woman atelier.
Drape is not AI for fashion. Drape is fashion with a quieter back office.
Lives inside the tools you already love.
Drape was built to disappear into your workflow. You generate where you work. You publish where you sell. No copy-paste.
Quiet by design. Compliant by default.
Fashion houses are built on archives, models, and trade secrets. Drape was built from day one as an EU-first, identity-licensed, sovereign-data company. Not bolted on later.
Sovereign.
Every product photo, brand kit, and trained model lives on European servers in Frankfurt and Dublin. Never crosses the Atlantic. Never seeds shared models.
Licensed.
Every face in our library is signed, identity-verified, and commercially cleared in perpetuity. We keep the receipts. You inherit the rights.
GDPR-native.
ISO 27001 certified. SOC 2 Type II on the Maison plan. Custom DPA and MSA available. EU AI Act ready.
Yours alone.
If you train a private foundation model on your brand archive, it stays in an isolated GPU cluster. We never use it for anything else. Ever.
Every Drape campaign skips a flight, a truck, a wardrobe.
A studio shoot moves 200 kg of garments, ten people, and one airport hop. A Drape campaign moves zero of the above. We measured.
How much will Drape
save you, this year?
Software prices.
Milano studio quality.
No hidden image credits. No per-seat surprises. No watermarks. No retainers. If Drape does not replace your next shoot, we refund within fourteen days — no email reply required.
For independent designers shipping their first capsule
- ✓120 editorial frames every month
- ✓8 signature models (stock library)
- ✓1 locked brand kit
- ✓HD 2K export · PNG, JPG, WEBP
- ✓1 retouch round per campaign
- ✓One-click Shopify product push
- ✓Commercial license · every pixel yours
- ✓Email support · 48-hour reply
Most chosen — for brands shipping a campaign every two weeks
- ✓600 editorial frames every month
- ✓All 240+ models · plus identity training
- ✓5 locked brand kits + lookbooks
- ✓4K + RAW + ACES color pipeline
- ✓2 retouch rounds per campaign · 2-day delivery
- ✓AI Video clips · 120/mo · arriving Q3
- ✓All native integrations (Shopify · Klaviyo · Lightroom · Webflow)
- ✓Priority queue · ~90 seconds per frame
- ✓Commercial license · 3 seats included
- ✓12-hour SLA · real human · no chatbot
For studios, agencies & multi-brand groups
- ✓Unlimited frames · unlimited brand kits
- ✓Private foundation model — trained on your archive
- ✓Dedicated GPU cluster · instant queue · zero wait
- ✓3 retouch rounds + custom briefs · 1-day delivery
- ✓Unlimited AI Video · custom motion presets
- ✓Custom backgrounds + custom footwear uploads
- ✓SOC 2 Type II · ISO 27001 · custom DPA & MSA
- ✓White-label dashboard for up to 12 client brands
- ✓Embedded creative director · human · ours
- ✓48-hour onboarding · including data migration
- ✓Designated VP · cell phone · weekend coverage
The next campaign
is one click away.
No agency. No calendar invite. No production budget. Just one image in — and a complete editorial back out.