drape
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10 editorial frames · no credit card
Solutions · get to market faster
Six weeks of coordination,
collapsed to four minutes.
A traditional editorial shoot takes 6 weeks of calendar coordination — from concept brief to delivered retouched files. Drape collapses the entire pipeline to 3 minutes 41 seconds, p95, measured across 600,000 generated frames.
The headline number
40×
faster than the traditional editorial shoot · idea to live product page
What 4× annual output looks like
Six campaigns. One week.
A single atelier's actual weekly output on Drape. Each generated in under four minutes.
Editorial · Brutalist
Spring 26 · The Capsule
2h ago · 3m 41s
Atelier · Soft
Cashmere · The Story
Yesterday · 2m 18s
Soft Atelier
Bridal · Ivory Drop
2d ago · 3m 02s
Sun-soaked
Resort 26 · Lookbook
5d ago · 4m 11s
Berlin Grey
Wool Overcoat · Test 003
Generating · 41% · 2m left
Cinematic
Knitwear FW26 · draft
Draft · saved 3h ago
The traditional editorial timeline
Week 1
Brief + casting · 12 hours coordination
Week 2
Studio booking · location scouting · model availability negotiation
Week 3
Sample garment shipping · stylist prep · MUA brief
Week 4
Shoot day · 8h + setup + breakdown
Week 5
Selects review · retoucher brief · client revisions
Week 6
Final delivery · upload to Shopify · QA across catalog
Total: six weeks · ~480 person-hours
The Drape timeline · same campaign
40s
Upload + curate
3m 01s
Generation
8s
Shopify push
Total: 3 minutes 41 seconds · one person · zero coordination
A real atelier · annual shipping cadence
JUAN & ME
Madrid · founded 2021
Before Drape, Juan & Me shipped 4 drops per year. Each drop was a six-week production cycle. After Drape, they ship 36 drops per year — one micro-drop every ten days, all from a one-person creative team.
+800%
drops/year
−84%
inv. turn
+47%
cash cycle
